2. Use a descriptive, keyphrase-focused headline high on the homepage
The headline on the top of the homepage (and every page) is either descriptive or not. If not, the visitor may not have the ability to address their first question: "Am I in the right location?"
It's likewise an opportunity to utilize a target keyphrase and show significance. But a great deal of marketers write something creative or vague instead. However clear is better than clever.
Instead of write a fancy, however unclear headline, compose something detailed. Make sure that you describe what the company does high up on the page, above the fold.
Source: Outreach Plus Wait, the fold is still a thing?
Yes, there is a fold. For every see on every screen, there is a viewable area. At the bottom is the famous fold. To see anything listed below this line, that visitor should scroll.
Why and if this matters in website design is a fiercely debated subject. Here are 2 of the best arguments: "There is no fold!" vs "The fold still matters." Naturally, there are thousands of screen sizes, ranging from small to big. This site was seen on 958 different sized screens in the last month. So some designers state the fold is no longer appropriate. But here's the bottom line (get it?) There is still a fold for every single go to and still an average fold for all check outs. Tools like Hotjar show it plainly as a line in the scroll heatmap, for desktop/laptop, mobile and tablet.
So yes, there's a fold and it matters what you put above and below it. One study revealed that visitors spend 80% of their time above the fold. So put your worth proposition, that 8-word version of what you do, high up on the page, above the fold. 3. But do not graphic design whangarei put all of your calls to action at the top
Visitors may be investing more time there, but that doesn't indicate that they're ready to do something about it. A lot of persuasion happens further down the page.
When Chartbeat analyzed 25 million sees they found that the majority of engagement occurs below the fold. Material at the top may show up, it's not necessarily going to be the most reliable place to put your calls to action. One caution about this frequently-cited research study: Chartbeat is used mainly by news websites, which are really different from marketing sites. No one does much above the fold on a news site! Typical design ideas don't use. Make sure to put calls to action further down the page, in any place where interest is most likely to be high.4. Make it a tall page. Address all your visitors' questions. More pixels suggests more space to answer concerns, address objections and add helpful evidence. If the visitor does not find a response to an important concern, they can simply keep moving down the page. Once they are pleased, they'll simply stop checking out.